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Marketing political
peace process - International cheap peace shop?
Posted By Dr. Nagi Shorrab
Politics is a pure mankind made based on the art of management of contradictions and the ability to convince others of his point of view or issue, and the political market like the economical market; it has criteria profit and private interest and sometimes speculation, as well as product quality and skill in the presentation of advantages and specifications. Also, the ability to control the rules of the economic game and changed in line with the interests of the forces and command elements of the market economic production, labor and capital, and the attendant of marketing and publicity that might in many cases to the extent of the overstatement and motivation.
In the world of politics does not depart significantly from these things norms and principles as long as it is a human manufacture and there was a task in a world of economy which is a scarcity and supply and demand, a rule applied in policy significantly, but need to great political skill, Politics deals with political goods and products, but not separable from the language of special interest, but the difference between the two worlds is clear while in the state of the economy can be judged on the quality of the product and compare price to be paid.
In politics it is difficult to judge the quality of the presentation of offers and political temptations, they might impinge differences and differing national interests of states, but another reason the lack of credibility and absolute trust in relations between states. Therefore, it may be every gesture or motion degree of skepticism and lack of seriousness and lack of certification, which pays States to always ask before you pay the price for displaying highlight the real intentions or initiatives subject to what might be called a test of intentions.
Political marketing process apply to the Arab peace initiative and the Arab states to set up a ministerial committee to tour international marketing of the initiative and persuade other nations seriously intentions Arab peace and normalization of relations with Israel, and acceptance of Israel as one of the countries of the region, and this initiative is a historic opportunity that should not be missed, and it is the first time provided the clear Arab vision and comprehensive settlement of the Arab-Israeli conflict, and that the price offered by the Arabs is not simple, all against Israel's commitment to withdraw from the Arab territories occupied in Syria, Lebanon and Palestine, as well as to accept the establishment of an independent Palestinian state with its capital in East Jerusalem and a just solution to the refugee problem.
The political equation may seem simple but practical marketing Arab political needs of many pre-operations and to the concerted efforts of many, and need above all to this new language in the presentation and persuasion and acceptance. We do not forget that the Arab initiative is not the only, hence the importance of highlighting the features of the initiative as other initiatives better basis for the final settlement and the most important thing that distinguishes the Arab party president in the conflict this vision is the first collective vision, and secondly endogenous vision and not imposed and then progress is the Arab vision of what it could be peace.
There is no doubt that the Arab face marketing challenges and the test of the intentions that must be met to obtain benefits and the least amount of losses, because in the end, the process will be in accordance with the standards of profit and loss as any economic good.
The important question, how will the Arabs present their initiative and how it would be marketed, and in which language and with which team? Peace requires a political environment more acceptable and this environment is not confined to the international environment, there is the Palestinian environment and the Israeli environment both must be addressed.
In this context, we must understand what each party wants, Peace is not slogans but it must be translated into deeds and action programs and projects felt by the ordinary citizen, for the Palestinians there is a priority to end the occupation and for Israel priority was security. And some important factor is linking the marketing needs of other parties regionally and internationally Here are linked to the process of marketing concept with private interests of each party, in the end, the process of marketing the exchange of benefits and interests of each party is a way that might win more than lose.
* Dr. Nagi Shorrab A professor of political science based in Gaza.
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