The widespread killings of Rohingya Muslims in Burma – or Myanmar - have received only passing and dispassionate coverage in most media. What they actually warrant is widespread outrage and decisive efforts to bring further human rights abuses to an immediate halt.

"Burmese helicopter set fire to three boats carrying nearly 50 Muslim Rohingyas fleeing sectarian violence in western Burma in an attack that is believed to have killed everyone on board," reported Radio Free Europe on July 12.

Why would anyone take such fatal risks? Refugees are attempting to escape imminent death, torture or arrest at the hands of the Ethnic Buddhist Rakhine majority, which has the full support of the Burmese government.

The relatively little media interest in Burma's ‘ethnic clashes' is by no means an indication of the significance of the story. The recent flaring of violence followed the raping and killing of a Rhakine woman on May 28, allegedly by three Rohingya men. The incident ushered a rare movement of unity between many sectors of Burmese society, including the government, security forces and so-called pro-democracy activists and groups. The first order of business was the beating to death of ten innocent Muslims. The victims, who were dragged out of a bus and attacked by a mob of 300 strong Buddhist Rhakine, were not even Rohingyas, according to the Bangkok Post (June 22). Not all Muslims in Burma are from the Rohingya ethnic group. Some are descendants of Indian immigrants, some have Chinese ancestry, and some even have early Arab and Persian origins. Burma is a country with a population of an estimated 60 million, only 4 percent of whom are Muslim.

Regardless of numbers, the abuses are widespread and rioters are facing little or no repercussions for their actions. "The Rohingyas…face some of the worst discrimination in the world," reported Reuters on July 4, citing rights groups. UK-based Equal Rights Trust indicated that the recent violence is not merely due to ethnic clashes, but actually involves active government participation. "From June 16 onwards, the military became more actively involved in committing acts of violence and other human rights abuses against the Rohingya including killings and mass-scale arrests of Rohingya men and boys in North Rakhine State."

The ‘pro-democracy' Burmese groups and individuals celebrated by Western governments for objecting to the country's military junta are also taking part in the war against minorities. Writing in the Sydney Morning Herald on July 8, Hanna Hindstrom reported that one pro-democracy group stated on Twitter that "[t]he so-called Rohingya are liars," while another social media user said, "We must kill all the kalar." Kalar is a racist slur applied to dark-skinned people from the Indian subcontinent

Politically, Burma has a poor reputation. A protracted civil war has ravaged the country shortly after its independence from Britain in 1948. The colonial era was exceptionally destructive as the country was used as a battleground for great powers. Many Burmese were slaughtered in a situation that was not of their making. As foreign powers divided the country according to their own purposes, an ensuing civil war was almost predictable. It supposedly ended when a military junta took over from 1962 to 2011, but many of the underlying problems remained unresolved.

Per western media coverage, Burma is defined by a few ‘iconic' individuals' quest for democracy, notwithstanding opposition leader Aung San Suu Kyi. Since an election last year brought a civilian government to power, we have been led to believe that a happy ending is now in the making. "Burma opposition leader Aung San Suu Kyi made her historic parliamentary debut on Monday (July 9), marking a new phase in her near quarter century struggle to bring democracy to her army-dominated homeland," reported the British Telegraph.

But aside from mere ‘concerns' over the ethnic violence, Aung San Suu Kyi is staying on the fence - as if the slaughter of the country's ‘dark-skinned Indians' is not as urgent as having a parliamentary representation for her party, the National League for Democracy in Burma. Secretary General of the Organization of Islamic Cooperation (OIC), Ekmeleddin Ihsanoglu called on ‘The Lady' to do something, anything. "As a Nobel Peace Laureate, we are confident that the first step of your journey towards ensuring peace in the world would start from your own doorstep and that you would play a positive role in bringing an end to the violence that has afflicted Arakan State," he wrote. However, "Aung San Suu Kyi's National League for Democracy continues to carefully sidestep the hot-button issue," according to Foreign Policy.

The violent targeting of Burmese minorities arrived at an interesting time for the US and Britain. Their pro-democracy campaign was largely called off when the junta agreed to provide semi-democratic reforms. Eager to offset the near exclusive Chinese influence over the Burmese economy, Western companies jumped into Burma as if one of the most oppressive regimes in the world was suddenly resurrected into an oasis for democracy.

"The gold rush for Burma has begun," wrote Alex Spillius in the British Guardian. It was ushered in by US President Barak Obama's recent lifting of the ban on American investment in the country. Britain immediately followed suit, as a UK trade office was hurriedly opened in Rangoon on July 11. "Its aim is to forge links with one of the last unexploited markets in Asia, a country blessed by ample resources of hydro-carbons, minerals, gems and timber, not to mention a cheap labour force, which thanks to years of isolation and sanctions is near virgin territory for foreign investors." Since US Secretary of State Hillary Clinton made her ‘historic' visit to Burma in December 2011, a recurring media theme has been ‘Burma riches' and the ‘race for Burma'. Little else is being discussed, and certainly not minority rights.

Recently, Clinton held a meeting with Burma's President Thein Sein, who is now being branded as another success story for US diplomacy. On the agenda are US concerns regarding the "lack of transparency in Burma's investment environment and the military's role in the economy" (CNN, July 12). Thein Sein, however, is guilty of much greater sins, for he is providing a dangerous political discourse that could possibly lead to more killings, or even genocide. The ‘reformist' president told the UN that "refugee camps or deportation is the solution for nearly a million Rohingya Muslims," according to ABC Australia. He offered to send the Rohingyas away "if any third country would accept them."

The Rohingyas are currently undergoing one of the most violent episodes of their history, and their suffering is one of the most pressing issues anywhere in the world. Yet their plight is suspiciously absent from regional and international priorities, or is undercut by giddiness over the country's "ample resources of hydro-carbons, minerals, gems and timber."

Meanwhile, the stateless and defenseless Rohingyas continue to suffer and die. Those lucky to make it to Bangladesh are being turned back. Aside from few courageous journalists – indifferent to the country's promise for ‘democracy' and other fables – most are simply looking the other way. This tragic attitude must immediately change if human rights matter in the least.

- RamzyBaroud (www.ramzybaroud.net) is an internationally-syndicated columnist and the editor of PalestineChronicle.com. His latest book is My Father Was a Freedom Fighter: Gaza's Untold Story (Pluto Press, London.)