Jabhat al-Nusra's Rebranding in the Eyes of the Islamic State
29 January 2017
By Cole Bunzel
When Abu Muhammad al-Jawlani, the leader of al-Qaidas Syrian affiliate Jabhat
al-Nusra, announced on July 28, 2016 that he was dissolving his group and
setting up a new one, Jabhat Fath al-Sham (JFS, ''the Front for the Conquest of
Sham''), that would not be subordinate to al-Qaida, he put to rest more than a
year of speculation that such a move was in the offing. Jabhat al-Nusra had
been, after all, prepared to end its formal relationship with al-Qaida. But in
settling one question Jawlani raised two more: Was Jabhat al-Nusra (now JFS)
really distancing itself from the terrorist organization? And had al-Qaida
leader Ayman al-Zawahiri really given this separation (real or nominal) his
blessing?
The first question is perhaps best left to governments and journalists, but
there is at least one reason to see the rebranding as more than superficial.
This is that Jawlanis maneuver alienated a number of prominent Jabhat al-Nusra
hardliners who have yet to join JFS. (One rumor puts the number of these
''defectors'' at well over a hundred.) Presumably these men felt that joining
JFS would amount to endorsing an excessively moderate and inclusive political
vision.
The second question, whether Zawahiri blessed this rebranding, also remains
open. To be sure, Jabhat al-Nusra and al-Qaida portrayed the move as having
al-Qaidas support—as an amicable separation. But the Islamic State has begged
to differ. The true story, in its view, is that the ''traitor'' Jawlani struck
again: having betrayed Abu Bakr al-Baghdadi and the Islamic State back in
2013, he turned on Zawahiri and al-Qaida in 2016. Such a view should perhaps
be viewed with skepticism, but it also deserves consideration. Understanding
both sides of the story requires first revisiting some of the words of
Zawahiri that are key to both narratives.
Zawahiris mixed message
On May 8, 2016, al-Qaidas official al-Sahab Media Foundation issued an audio
statement from Zawahiri concerning the war in Syria. Coming to the issue of
Jabhat al-Nusras relationship with al-Qaida, Zawahiri delivered a most mixed
message. That it was mixed is shown by the contradictory headlines it
generated. ''Zawahiri: Syrias Nusra Free to Break al-Qaeda Links'' was the
title of an al-Jazeera English article. ''Zawahiri Warns Nusra against
Separating from al-Qaida'' was the title of an article in an Arabic newspaper.
Evidently, what the al-Qaida leader had said was unclear.
In his statement, Zawahiri broached the matter as follows: ''There remains an
issue that has been raised repeatedly in an effort to divert the attention of
the jihad-fighting Muslim community in Sham from its real enemies. This is the
issue of the relationship of Jabhat al-Nusra, the strong, the generous, the
steadfast—in our relationship with it we take pride, and we ask God to
increase its perseverance and success—with the Qaidat al-Jihad Group [i.e.,
al-Qaida]. I will thus say some brief, clarifying words.'' What followed,
however, was less than clarifying.
First, Zawahiri outlined a scenario in which Jabhat al-Nusra and its al-Qaida
links might run their course: ''We have said repeatedly that if the people of
Sham, and in particular their courageous and blessed mujahidin, establish
their Islamic government and choose for themselves an imam, then what they
choose will be our choice. For we are, thanks to God, not seeking power;
rather we are seeking the implementation of the Shari'a. We do not wish to
rule over the Muslims; we wish to be ruled as Muslims by Islam. And we have
called for, and continue to call for, the unity of the mujahidin in Sham, and
their coming together around the establishment of a jihad-fighting,
right-guided Islamic government, which spreads justice, extends consultation,
restores rights, helps the downtrodden, and revives jihad; then liberates
countries and strives for the liberation of al-Aqsa and the restoration of the
caliphate on the prophetic method.'' Here Zawahiri envisions letting go of
Jabhat al-Nusra in favor a potential Syrian Islamic government.
But directly after this he suggested that Jabhat al-Nusra ought not to leave
al-Qaida just yet: ''Organizational affiliation will never be, God willing, an
obstacle before these lofty hopes…Will the worst criminals be satisfied with
Jabhat al-Nusra if it leaves al-Qaida? Or will they force it to sit at the
table with murderous criminals, then force it to comply with agreements of
disgrace and humiliation, submit to governments of corruption and
subordination, and join the wicked game of democracy, and then later throw
them in prison as they did with the Islamic Salvation Front in Algeria and the
Muslim Brotherhood in Egypt?'' Here Zawahiri appears to issue a warning.
Abandoning al-Qaida, he seems to say, will only lead to one capitulation after
another, ultimately leading down the path of the Muslim Brotherhood. The point
is stressed again at the end of his statement, where he quotes Taliban leader
Mullah 'Umar (d. 2013) on refusing to hand over Osama bin Ladin to the
Americans. Mullah 'Umar reportedly said to some of his companions: ''Were I to
give up Osama, then tomorrow you would give me up.'' The implication would seem
to be that if Jabhat al-Nusra renounces al-Qaida, then that would be the
beginning of a whole host of concessions.
Zawahiris message thus possessed two somewhat contradictory parts. The first
left open the possibility of Jabhat al-Jusras leaving al-Qaida. The second
warned it against doing so prematurely. With the rebranding and the
establishment of JFS, al-Qaida would seize on the first part—as well as on
similar words from Zawahiri—while the Islamic State would seize on the second.
''Coordination and cooperation''
On the day of the JFS announcement, Jabhat al-Nusras media arm released its
final product: an audio statement from Zawahiris deputy, the Egyptian Ahmad
Hasan Abu al-Khayr. The statement was meant to convey al-Qaidas blessing of
what was soon to come. Emphasizing that jihad had passed from the stage of ''an
elite'' to that of ''a community,'' and stressing the importance of unity over
division, Abu al-Khayr gave Jawlani the green light: ''We instruct the
leadership of Jabhat al-Nusra to go forward according to what will preserve
the welfare of Islam and the Muslims and protect the jihad of the people of
Sham. We urge them to take the appropriate steps in this regard.'' Next,
echoing the first part of Zawahiris statement above, Abu al-Khayr urged ''all
the mujahid parties in the country of Sham…[to] come together around a
right-guided Islamic government that restores rights and spreads justice.'' He
then quoted another statement from Zawahiri—this one from January
2014—pointing up the temporary nature of organizational division: ''Our
brotherhood in Islam is greater than all fleeting and transient organizational
ties, and your unity and harmony are more important and more dear to us than
any organizational tie. Your unity and your union, as well as the unity of
your ranks, supersede organizational affiliation and party loyalty. Those
organizational and party ties will be sacrificed without delay if they come
into conflict with your unity and your harmony…'' Abu al-Khayr was thus not
only transmitting Zawahiris blessing; he was backdating it.
Hours later, in his al-Jazeera-broadcast video announcing JFS, Jawlani started
off by paying homage to Zawahiri, Abu al-Khayr, and the rest of the al-Qaida
leadership. He thanked them for their blessing, praised them for always
putting the interests of the Muslim community above those of the organization,
and proceeded, ''in accordance with the general guidance and instructions of
these blessed leaders,'' with the rebranding. The new group, JFS, would have
''no relationship with any foreign entity,'' which was to say no relationship
with al-Qaida. The stated motives for this move were the wish to eliminate the
pretext on which the West was bombing Jabhat al-Nusra and the desire to unite
the various Islamist opposition groups.
The narrative promoted by Abu al-Khayr and Jawlani was reiterated a week and a
half later by the Yemeni al-Qaida affiliate, al-Qaida in the Arabian
Peninsulas (AQAP), in an article in its official weekly. ''The ending of the
relationship was not from one side,'' the article reassured, ''but rather was
anticipated by the al-Qaida leadership and took place with the coordination
and cooperation of both sides. The al-Qaida leadership readied the way before
[Jabhat] al-Nusra announced its separation.'' The article further argued, as
has been noted, that JFS still shared Jabhat al-Nusras goals, notwithstanding
its unaffiliated status.
''Partners disagreeing''
For the Islamic State and its supporters, however, what happened on July 28
was not an exercise in ''coordination and cooperation'' but rather a complete
and utter sham. By no means, they argued, were al-Qaidas leaders interested
in letting go of their most successful franchise. What sense would that make?
What happened, in their view, was that Jabhat al-Nusra made the decision to
leave on its own, and al-Qaida had no choice but to play along. Both groups
thus choreographed the rebranding ceremony to make it appear as if al-Qaida
was in on it from the beginning. But in reality it was not. Zawahiri had been
duped by the faithless Jawlani.
Such, at least, is the gist of five short commentaries issued by pro-Islamic
State media channels between July and August. The first of these was a video
from the famous media activist Tarjuman al-Asawirti, known for his hundreds of
suspensions from Twitter and now more than 50 from Telegram. Tarjumans video,
which appeared the day after Jawlanis announcement, is a collage of
statements from different jihadi leaders arranged to to expose Jawlanis and
Zawahiris cooperation as bogus. Titled ''Partners Disagreeing,'' a reference to
Quran 39:29, it begins with Zawahiris words above seeming to warn Jabhat al-Nusra
against leaving al-Qaida (''Will the worst of the criminals be satisfied with
Jabhat al-Nusra if it leaves al-Qaida?…). It then reproduces another statement
from Zawahiri—this one from his 2015 ''Islamic Spring'' series—chiding Baghdadi
for have breached two bay'as (contracts of allegiance)—the first with Zawahiri,
the second with Mullah 'Umar. Indeed, that al-Qaida and its soldiers are bound
and have been bound to the leader of the Taliban by a caliphal kind of bay'a (bay'a
'uzma, or ''greater bay'a'') is a theme that Zawahiri has stressed repeatedly
since 2014. When Mullah 'Umar was announced dead in mid-2015, Zawahiri quickly
tendered a new bay'a to his successor, Mullah Akhtar Mansur. And when Mullah
Mansur was proclaimed dead less than a year later, Zawahiri swiftly tendered
yet another new bay'a to the current Taliban emir, Mawlawi Haybat Allah
Akhundzada. On both occasions he played up the ''greater bay'a'' theme.
Tarjumans video responded to the accusation with a line from Abu Muhammad
al-'Adnanis May 2014 statement accusing Jawlani of reneging on his bay'a to
Baghdadi. The point was to show that Jawlani, not Baghdadi, was the ''breacher''
(nakith) of bay'as. He had breached his ba'ya with Baghdadi back in 2013, and
now he was violating two more—with Zawahiri and with the Taliban leader.
These points and more would be made more directly in four essays that
followed, all by pseudonymous authors writing for the Islamic States
semi-official media outlets. The first, released by the al-Battar Media
Foundation, was by Gharib al-Sururiyya, a popular writer on this circuit who
emphasized the depth of the ideological divide that has set in between the
Islamic State and the ''apostates'' of al-Qaida. He ridiculed the ''hopeless
loser'' Zawahiri for giving bay'a to the ''Sufi caliph'' of the ''nationalist''
Taliban, wondering how, if all the soldiers of al-Qaida are pledged in bay'a
to Akhundzada, Jawlani was able so easily to get out from under his authority.
The truth, he asserted, was that the relationship with al-Qaida had ceased to
serve Jawlanis purposes, and so this ''treacherous breacher'' went ahead and
dumped his patron, just as he had dumped Baghdadi before.
The next essay was by a certain 'Ahd, a well-known female writer with an
outlet called the Granddaughters of 'Aisha Foundation. Featuring an image of
Jawlani sporting an American-flag patterned turban, her essay accused him of
bending to the will of the United States and thus following the path of ''the
moderates'' such as the Muslim Brotherhood and Hamas. ''Tomorrow,'' she gibed,
''you will find Jawlani traveling to Qatar to broadcast his interviews from the
studio in Doha with Ahmad Mansur.'' She also cast doubt on Zawahiris supposed
endorsement of Jabhat al-Nusras rebranding, referring to Zawahiris statement
that he would release Jabhat al-Nusra only in the event an Islamic government
is formed. ''Where,'' she asked, ''is this Islamic government such that Jawlani
can leave al-Qaida?'' And what of Ahkundzadas permission? Is he not ''the
caliph'' of all the soldiers of al-Qaida? Was he consulted?
The third essay in this series, written by the relatively unknown Abu al-Muntasir
al-Maghribi and published by al-Battar, mostly rehashed the arguments of
Gharib al-Sururiyya and 'Ahd. But it did make one unique point. Maghribi
suggested that the other al-Qaida affiliates ought to change their names and
drop their affiliations too. If the point was to avoid bombardment by Western
forces, he said, then why does not Qasim al-Raymi change AQAPs name to Jabhat
Fath al-Yaman (''the Front for the Conquest of Yemen'')? Why, at that, does not
al-Qaida change its own name?
The last and most authoritative of these essays came from the official poetess
of the Islamic State, Ahlam al-Nasr. Issued in mid-August by the al-Sumud
Media Foundation, it is the closest thing to an official Islamic State
statement on the matter. Titled ''Zawahiri: The Old Ball,'' the essay argues
that Zawahiri has become like a worn soccer ball ''being kicked around left and
right.'' The players pretend to appreciate it, but really they will not
hesitate to kick it away and replace it with another if that helps them to
score. 'Adnani, she said, had understood this already in May 2014, when he
told Zawahiri the following: ''You have made yourself and your al-Qaida a joke
and a toy in the hands of a treacherous, bay'a-breaching, inexperienced boy
[i.e., Jawlani] whom you have not seen. You have let him play with you as a
child plays with a ball.'' But Jawlani, she continued, will soon find that he
is also being played. He too will be sacrificed at the first opportunity—by
the larger Syrian opposition.
Confusion
It is telling that the Islamic State has issued no more official response to
Jabhat al-Nusras rebranding than Ahlam al-Nasrs essay. The general silence
speaks to the fact that the Islamic State no longer sees itself as part of the
same movement as al-Qaida. It does not feel compelled to comment in an
official capacity on an organization that it wrote off two years ago as
''apostate.'' 'Adnani had the last word back in 2014 when he declared that the
difference between the two groups was not superficial but one of ''path'' (manhaj).
Zawahiri had ''deviated'' from the correct path, that of Osama bin Ladin, Abu
Mus'ab al-Zarqawi, and others. Thereafter, in the parlance of the Islamic
State, Zawahiris al-Qaida has been ''the Jews of jihad,'' while Jabhat al-Nusra
(now JFS) has been ''Jawlanis Apostate Front.''
What the Islamic State and its supporters have said about the rebranding is
also telling—not because it is accurate (though it very well may be), but
because it highlights a certain confusion in al-Qaidas messaging. As all
these detractors are keen to point out, Zawahiri persists in presenting the
leader of the Taliban in caliphal terms, suggesting that all Muslims ought to
rally around the standard of Mawlawi Haybat Allah Akhunzada. Most recently,
for example, in May 2016, Zawahiri urged ''the Muslim community to support the
Islamic Emirate [i.e., the Taliban] and give it bay'a''; and in August he said:
''I call on my Muslim and mujahidin brothers in general, and those in
Afghanistan in particular, to come together around this jihad-fighting emirate
[i.e., the Taliban].'' At the same time, Zawahiri has said he is not interested
in who has power, and that he would be happy to see the mujahidin in Syria
form their own government. How does this square with his calling on all
Muslims (including those in Syria) to give bay'a to the leader of the Taliban?
Something is not quite right here. It may not be that Zawahiri is a useless
''old ball,'' but it is hard to believe that, with his confused message, he is
the guiding force that he is often made out to be.